Business Coach and Fractional Marketing Strategist in Vancouver & Montreal
EET JULIA FALCI
I, I´M JULIA FALCI!
I’m a Certified Business Coach and Fractional Marketing Strategist with over 15 years of experience building organic growth, visibility, and authority for service-based, tech, and impact-driven organizations. My background spans corporate marketing, agencies, and consulting, where I’ve led organic-first strategies that support long-term, sustainable growth.
From corporate marketer to
Strategic leadership
For over a decade, I built a career in corporate marketing across B2B, B2C, tech, and digital agencies, leading strategic initiatives and working on complex digital ecosystems to drive organic visibility and growth.
As my career evolved, my focus shifted from execution to strategic impact. I became increasingly drawn to working closer to founders and small businesses, building strategy at the foundational level to help them build sustainable companies designed for long-term growth. Business coaching and consulting emerged as a natural extension of that work.
After six years of consulting and partnering with organizations across Canada, I developed a marketing engine designed for long-term growth — one that aligns strategy, positioning, and authority that drives organic visibility, attracts higher-quality inbound, and supports predictable growth over time. It now forms the foundation of how I work with clients, both as a Business Coach and a Fractional Marketing Strategist.
Why work together
I’ve held senior marketing roles at dynamic organizations in Western Canada, leading teams and building marketing engines that support both brand equity and pipeline growth.
I’ve led marketing from all angles—agency, startup, in-house, and as a consultant—giving me a deep understanding of how to move fast, align cross-functional teams, and turn marketing into a true growth engine.
Having worked with organizations across a wide range of sectors, I bring a sharp strategic lens and the versatility to adapt to different business models, audiences, and challenges.
Director of Marketing
At Graphically Speaking, one of the largest web development agencies in Vancouver, I led the digital marketing department, managed a portfolio of clients in a variety of industries, and worked cross-functionally to deliver integrated campaigns that improved online visibility and conversions.
From web architecture to complex SEO strategy for multinationals, I worked in projects to support digital growth across a variety of industries.
Marketing Growth Manager
At Attendease (now EventUp Planner), a SaaS platform serving Fortune 500 clients, I managed a team or marketing contractors to build a scalable demand generation engine across SEO, content, and paid media to fuel lead flow and elevate the company’s brand in a crowded market.
Won an award for best event tech platform at a global event held in London, UK!
Marketing Manager
At Canada Intercambio, I led the development of a results-driven SEO strategy and implemented marketing automation systems that played a key role in the company being recognized on the PROFIT500 list of Canada’s fastest-growing companies with a fully organic marketing growth strategy that doubled revenue YoY for three consecutive years.
expertise at a glance ✦
expertise at a glance ✦
Skills & Expertise
Brand positioning and messaging
Organic growth strategy
Fractional marketing leadership
Authority building content strategy
Discoverability across search and AI platforms
Trust-based and relationship-driven sales strategy
Business models and predictable revenue systems
Go-to-market and growth planning
Who I’ve Worked With
Small businesses and scaling teams
Impact-driven and mission-led organizations
Creative and digital agencies
Consultants, Coaches, and Professional service providers
Technology and SaaS
Healthcare and wellness organizations
Counselling clinics and practitioners
Credentials & Training
Graphic Design, Bachelor (FUMEC University)
Marketing Communications, Certificate (BCIT)
Public Relations, Certificate (BCIT)
Transformative Potential of Generative AI for Business, Certificate (McGill University)
Mindset Coaching, Certificate (YES Supply)
EFT Tapping, Certificate (YES Supply)
Trauma of Money Coaching, Certificate (TOM)
Inbound Marketing, Certificate (Hubspot)
I co-wrote a
BEST-SELLING OOK
In l2019, I received an invitation from Juliana Serafim to join her new book project as a co-author. At that time, the idea of writing a book seemed surreal, but I said YES (talk about building authority!).
This is what has happened next.
The book had a soft launch in December 2021, and it got onto the publisher's best-selling list within a week! Within a month of launch, the book reached the best-selling list of the leading magazine publication in Brazil and one of the most influential outlets of the Brazilian print media: VEJA
VEJA publishes articles on politics, economics, culture, world events, and entertainment. From 2019-2020, they had an average circulation of 500M copies between their print and digital editions. It's our version of the New York Times in Brazil.
Our book reached VEJA's Top 20 best-selling books (self-help category) alongside iconic titles like Daring Greatly by Brene Brown, The Subtle Art of Not Giving a F*** by Mark Manson, and Atomic Habits by James Clear.
The book is available in Portuguese only and you can get a copy here.
